What Financial Firms Won't Tell You About Their Process
Most advisory firms skip straight from handshake to portfolio. You sign documents you didn't write. You own products you can't explain. The process exists to serve the firm — not the client.
Ours has six steps. Each one earns the next.
Six Steps. No Surprises. Every Detail Earned.
We've refined this process over 16+ years and $285M+ in directly held assets. Each step was built in response to something our clients told us other firms got wrong. Select a step below to see exactly what happens — and when.
Step 1 — Discovery Call
30 minutes. No commitment. We listen first.
You describe your business, your accounts, your concerns — the things that prompted you to look beyond what your current advisor provides. We ask about your corporate structure, the number and type of accounts you hold, your approximate portfolio size, and the timeline pressures that matter most to you.
We determine if direct investing fits your situation. If it doesn't — if you're better served by a different structure or your portfolio size doesn't meet our minimums — we say so plainly and point you in the right direction. No pitch. No obligation.
This is also your chance to ask about our service offerings, our regulatory standing, or anything you've read on our Insights page that raised a question.
⏱ Same-day callback. 48-hour follow-up summary delivered by email.
Worried about pressure? This call has one purpose: clarity. For both of us. Over 16 years, we've told roughly 40% of initial callers that direct investing wasn't the right fit — and helped them anyway.
Step 2 — Fee Autopsy
We deconstruct your existing portfolio — in dollars, not percentages.
You provide a recent account statement (or we request one with your authorization), and we perform a full-spectrum cost analysis. Every MER. Every trailing commission. Every embedded advisory fee. Every deferred sales charge. Every trading expense ratio buried in fund documentation.
The result is a one-page report that converts every percentage into an annual dollar figure. Clients are routinely surprised: a "1.8% fee" on a $1.2M portfolio means $21,600 leaving their account every year — money that compounds against them for decades. Our case studies show real families who uncovered $28,000 to $94,800 in annual hidden costs through this exact exercise.
This report is complimentary and yours to keep, regardless of whether you proceed with Savard Qtrade. Many clients have used it as leverage to negotiate with their existing advisor.
⏱ Delivered within 5 business days. Includes a 20-minute walkthrough call.
Concerned there's a catch? There isn't. The Fee Autopsy is free because the numbers speak for themselves — and because informed clients make better decisions, whether they choose us or not.
Step 3 — Strategy Design
Marc-Antoine and Priya design your direct investment mandate.
This is where theory becomes architecture. Based on your discovery call, Fee Autopsy findings, and any additional documentation you've provided (tax returns, corporate articles, existing estate plans), our team builds a comprehensive investment strategy tailored to your specific situation.
The strategy document covers: optimal account structure (RRSP, TFSA, corporate investment account, holding company, personal non-registered), asset placement across accounts for maximum tax efficiency, income targets and cash-flow timing, risk parameters mapped to your actual tolerance (not a five-question questionnaire), and a projected fee comparison showing the decade-long cost difference between your current arrangement and direct holding.
This strategy is presented face-to-face — either in our Mississauga office or via secure video — in a meeting you're welcome to bring your accountant, lawyer, or business partner to. We encourage it. The more eyes on the plan, the stronger it becomes.
⏱ 10–15 business days from engagement. Strategy document provided in advance for review.
Wondering what this looks like in practice? Our case studies walk through real strategy outcomes for owner-operators across multiple industries.
Step 4 — Builder's Blueprint
Three sessions. You learn exactly how direct investing works — before we place a single trade.
Most firms move money first and explain later (if they explain at all). We reverse that order. The Builder's Blueprint is our proprietary education program, refined over 16+ years of working with business owners who wanted to understand what they owned and why.
Session 1: Mechanics. How equities generate returns. How bonds function — coupon payments, maturity dates, yield-to-maturity vs. current yield. How dividends are taxed differently than interest. Why a 4% dividend yield is not the same as a 4% GIC rate.
Session 2: Costs & Compounding. How fees compound against you over 10, 20, and 30 years. Why a 1.5% annual fee difference can mean $400,000+ on a $1M portfolio over two decades. How to read your dashboard and interpret cost-basis data in real time.
Session 3: Your Portfolio. A walk-through of the specific securities we've selected for your mandate. Why each holding was chosen. What would trigger a sale. How rebalancing works. How to read your quarterly report.
⏱ 2–3 weeks. Sessions are 60–75 minutes each, scheduled at your convenience.
Feel underqualified? That's the point of this step. Every client starts here — including those with MBAs and CFOs on staff. Understanding your own money isn't optional. It's the foundation.
Step 5 — Portfolio Construction
Securities purchased in your name. Your dashboard goes live.
Once you've completed the Builder's Blueprint and formally approved your investment strategy, execution begins. Individual equities are selected using our proprietary Operator Alignment Score — a multi-factor framework that evaluates management quality, capital allocation discipline, balance sheet strength, and dividend sustainability. These aren't index trackers. They're individual businesses we've analyzed and believe in.
Bond ladders are built across defined maturities — typically staggered across 1 to 10 years — providing predictable income and reinvestment opportunities as each rung matures. Positions are established across your accounts with precise tax-location optimization: interest-bearing securities in registered accounts, Canadian dividend payers in taxable accounts, growth holdings where they'll compound most efficiently.
Your portfolio dashboard activates the same day. You see every holding, every cost basis, every market value — in real time. No black boxes. No "trust us" summaries. Full transparency from day one.
⏱ Executed within 5 business days of written approval. Dashboard live within 24 hours.
Curious about what direct-hold portfolios look like in practice? Our case studies show real portfolio structures and the outcomes they've delivered since 2009.
Step 6 — Ongoing Partnership
Quarterly reviews. Annual stress tests. Direct phone access — always.
This is where most advisory relationships plateau. Ours deepens. Every quarter, you receive a comprehensive portfolio review: performance attribution, income collected, tax-lot analysis, and any recommended adjustments. These aren't form letters — they're prepared by Marc-Antoine and Priya specifically for your accounts.
Annually, we conduct a full portfolio stress test against historical scenarios (2008 financial crisis, 2020 pandemic selloff, rising-rate environments) and model forward-looking risks relevant to your industry and business stage. We also perform succession check-ins — ensuring your beneficiary designations, corporate resolutions, and estate documents remain aligned with your evolving plans.
Day to day: tax-lot harvesting when opportunities arise, rebalancing when drift exceeds your mandate's thresholds, T+1 settlement monitoring on every trade, and same-day callbacks for any question — large or small. You reach Marc-Antoine and Priya directly. No call centres. No "your advisor will get back to you next week."
Our 94% client retention rate across 16+ years exists for one reason: the partnership keeps earning its place.
⏱ Continuous. No lock-in contracts. No termination penalties. Ever.
Locked into a long-term contract with your current firm? We help clients navigate exit provisions as part of onboarding. Ask us about transitions.
Responsive by Commitment, Not by Accident
Owner-operators don't have time to chase their advisor. Every speed commitment below is a standing promise — not a target. Since 2009, we've built our reputation on follow-through.
0d
Same-Day Callbacks
Messages received before 4 PM Eastern get a personal response that same business day. Not from an assistant — from your advisor directly.
48h
48-Hour Follow-Ups
Every meeting — discovery call, strategy session, quarterly review — generates a written summary delivered to your inbox within two business days. Action items, decisions, and next steps documented.
5d
5-Day Execution
Once you sign your written approval, your entire portfolio is constructed and your dashboard goes live within five business days. No "we'll get to it next month."
These aren't aspirational targets. They're tracked, measured, and part of our service agreement. Ask any of our clients — or read their stories.
Step One Costs Nothing — and Changes Everything
A 30-minute discovery call. No contracts. No pressure. No obligation to proceed.
Call us directly at (205) 866-8829, email [email protected], or use the form below to schedule at your convenience.
Past performance is not indicative of future results. All investment returns cited on this website are historical and do not guarantee future performance.
Investing involves risk, including the possible loss of principal. The value of your investments may fluctuate, and you may receive back less than your original investment amount.
Savard Qtrade Inc. is registered as a Portfolio Manager and Investment Fund Manager with the Ontario Securities Commission (OSC Registration No. PM-2009-4471) and is a member of the Canadian Investment Regulatory Organization (CIRO), Member ID: SQ-88294.
Content on this website is provided for informational purposes only and does not constitute personalized investment advice. Please consult with a qualified professional regarding your specific financial situation before making investment decisions.
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